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Gartner Report – Know the Difference between Service Portfolios and Service Catalogs
A service portfolio describes services in business value terms, specifying what the services are, how they're bundled or packaged, and what benefits they deliver. It's articulated from the customer's perspective and answers the questions, "Why should I buy this service?" and "Why should I buy it from my internal provider rather than an external service provider (ESP)?" A service portfolio is product-, process- and platform-neutral. As such, it's an important communication and relationship management tool. When created correctly, it also becomes a vital decision framework. A service portfolio that is stated in customer terms is also, by definition, stated in market terms, providing the means for assessing the IT organization's competitiveness relative to ESPs.
Bottom line: You have to establish a value proposition for your services.
Translated into english,
You have to tell your customer why the service is valuable to them in their work, tell it in a way that distinguishes it from competing offers, tell it so it makes sense to them given their concerns and worries, and describe the MOST important detail that makes your offer better than other people's offer. Oh. ... And tell me the most important elements of the service that I'm getting.
Wheeeew u. That's long, but it's what the service definition needs to have.
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