Cloud and Service Catalog Blog

A Quick Start to Defining the ITIL Service Catalog Webinar #ITIL #ITSM

Are you struggling with the question: “What’s a service?” Is it hard to get people to agree to a definition?  Need I ask? :)

Trying to document all your service definitions in a Word document or Excel spreadsheet? Don’t have the infrastructure to publish your catalog cost-effectively?

If this is the case, then you are normal; most people are struggling with that situation.

This upcoming newScale webinar will be very helpful to your effort.  The topics covered include:

1. Defining your IT services using ITIL v3 best practices;
2. Publishing standard service definitions within IT and for your customers;
3. Showcasing and promoting what IT does for the business;
4. Updating your services as needs change over time.

You can sign up for free here:

Topic: A Quick Start For Your Service Catalog

Date: Tuesday, November 3, 2009

Time: 9:00 am PT / 12:00 noon ET

Duration: 1 hour

Click here to convert the Webinar time to your local time zone

I understand there will be a surprise announcement that Tuesday, but I can't talk about it until then!

Forrester "Communicating the Value of IT"

I want to call attention to this webinar we have coming up on communicating the value of IT with Laurie Orlov of Forrester.  The key driver of a service catalog is to communicate what IT does, how to get it, and enable the business to understand the value.    This seminar is worthwhile because it expands the discussion to include the marketing aspects of running IT -- an area that many of us are not entirely comfortable with.

Here's the link to newScale's website

Mark Hamilton, Vice President of Marketing at newScale, will outline how IT organizations can address the "four Ps" of marketing with an IT Service Catalog:

• Product: a catalog of services to communicate IT’s offerings, presented in business-relevant terms
• Price: provide visibility into financial information for the funding and budgeting of IT services
• Place: market the right services for each customer segment based on their unique needs, location, and role
• Promotion: ensure awareness and adoption, with a user-friendly and accessible channel

This Webinar is a must-attend for anyone with a Service Catalog or IT Service Management project. Service Catalogs and effective communications are essential to adopting a more customer-focused IT approach. Join us on March 2nd and discover how a Service Catalog can help boost IT’s credibility, establish trust, set expectations, and manage business demand for IT services. To learn more or to register now to attend the March 2nd webinar, please go here .

Forrester "Communicating the Value of IT"

I want to call attention to this webinar we have coming up on communicating the value of IT with Laurie Orlov of Forrester.  The key driver of a service catalog is to communicate what IT does, how to get it, and enable the business to understand the value.    This seminar is worthwhile because it expands the discussion to include the marketing aspects of running IT -- an area that many of us are not entirely comfortable with.

Here's the link to newScale's website

Mark Hamilton, Vice President of Marketing at newScale, will outline how IT organizations can address the "four Ps" of marketing with an IT Service Catalog:

• Product: a catalog of services to communicate IT’s offerings, presented in business-relevant terms
• Price: provide visibility into financial information for the funding and budgeting of IT services
• Place: market the right services for each customer segment based on their unique needs, location, and role
• Promotion: ensure awareness and adoption, with a user-friendly and accessible channel

This Webinar is a must-attend for anyone with a Service Catalog or IT Service Management project. Service Catalogs and effective communications are essential to adopting a more customer-focused IT approach. Join us on March 2nd and discover how a Service Catalog can help boost IT’s credibility, establish trust, set expectations, and manage business demand for IT services. To learn more or to register now to attend the March 2nd webinar, please go here .

Forrester "Communicating the Value of IT"

I want to call attention to this webinar we have coming up on communicating the value of IT with Laurie Orlov of Forrester.  The key driver of a service catalog is to communicate what IT does, how to get it, and enable the business to understand the value.    This seminar is worthwhile because it expands the discussion to include the marketing aspects of running IT -- an area that many of us are not entirely comfortable with.

Here's the link to newScale's website

Mark Hamilton, Vice President of Marketing at newScale, will outline how IT organizations can address the "four Ps" of marketing with an IT Service Catalog:

• Product: a catalog of services to communicate IT’s offerings, presented in business-relevant terms
• Price: provide visibility into financial information for the funding and budgeting of IT services
• Place: market the right services for each customer segment based on their unique needs, location, and role
• Promotion: ensure awareness and adoption, with a user-friendly and accessible channel

This Webinar is a must-attend for anyone with a Service Catalog or IT Service Management project. Service Catalogs and effective communications are essential to adopting a more customer-focused IT approach. Join us on March 2nd and discover how a Service Catalog can help boost IT’s credibility, establish trust, set expectations, and manage business demand for IT services. To learn more or to register now to attend the March 2nd webinar, please go here .